Thursday, February 28, 2013

Grab and Go, Differently



It’s a beautiful thing, the coffee culture found in cities around Europe. It’s a “grab and go” that is actually about staying. 

Taking a coffee break in Annecy, France
Here’s the scene: a walk-up counter, standing room only in a small cafĂ©, a fresh pull of espresso in a quaint mug, a neighbor bumping elbows with you as they sip, the smell of coffee and croissants in the air, a man an hour into animated conversation with his friend. 

This provides so much more of a “takeaway” than any carry out I find in America. Because in Europe, they carry in. They bring time, and leave the rush. They bring conversation, and drop the smartphone. They bring quality in a small cup of espresso, and drop the 64oz Big Gulp chugged while on the run. They stand, but because they want to and their purpose is to linger, not because they’re irritated that their order is taking more than three minutes. 

What do you think? Would you be up for a different sort of “grab and go?”